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Freebie or SLO?

Freebie or SLO?

For the past several weeks we’ve been talking about growing your email list for your business: both how to grow it and how not to. One of the best ways to get people to opt into your email list is with a Freebie or an SLO–but how do you know which one is right for...
The Wrong Way to Grow Your Email List

The Wrong Way to Grow Your Email List

Last week I talked about three reasons why you need an email list as a business owner. Now that you see why you need one, I want to talk about how to actually grow that email list—starting with the WRONG way to do it. Above all, the wrong way to grow your email list...
Do You Need an Email List?

Do You Need an Email List?

With social media dominating the marketing landscape in recent years, I’ve heard more and more people ask whether growing an email list is still necessary. If you’re already putting a lot of time and energy into growing your platform on Instagram, YouTube, or...